Projects

iLLumine Channel

Initiator SIA ‘Renex’
Project Type Active business expansion
The total cost of the project 263 248 EUR
Industry Advertisement
Region Riga, Daugavpils, Jelgava, Liepaja, Valmiera, Jekabpils, Ventspils, Rezekne, Cesis

Overview

Required investment 263 248 EUR
Areas of investment Advertisement
Investment type Stake ownership

Cost-effectiveness

Project description

  1. Monitor quantity in increase, geographical expansion: Daugavpils, Jelgava, Liepaja, Valmiera, Jekabpils, Ventspils, Rezekne и Cesis.As well as railway and bus stations in Riga.
  2. Continuation of expansion in othe Latvian cities and cities of Estonia.
  3. Instalation of monitors in any location accordingly to clients needs.
  4. Development of other possible advertisement tools on specified objects (banners, posters, flyers, printed advertisements in busses, on tickets).
  5. Search and development of other inovational ways.

 

Marketing:

 

Aim: popularization and prominence within Europe and CIS countries. Selling capasity expansion.

 

  1. Expansion on concact base.
  2. Cooperation with selling agents.
  3. Client cooperation, wholesale purchase.
  4. Development of complex offers for clients with budget.
  5. Cooperation with PR managers.
  6. Cooperation with tourism agencies.
  7. EU funds use.

 

Actions:

 

  1. Cross marketing (Открытый город, Бизнес вести, Телеграф and so on.).
  2. Mail distribution of advertisements.
  3. Web bb.lv, gorod.lv ,grani.lv, Facebook, Youtube
  4. Barters
  5. Creation of sale house 2 people
  6. Short message distribution via LMT, Tele2, Bite
  7. Info support.
  8. Sociaological research.
     

Warranty:

  1. Several legal entities
  2. Geographical diversification
  3. Insurance.

Close cooperation with security of stations.

Additional Information

•Illumine channel - is an advertisement platform
•6 active monitors at the current time at the Riga bus station
•Translations from 5 AM until 00:00 every day.
•Average duration of a clip – 20 seconds,average quantity of clips within 1h – 15-20
 

Pictures

18.01.2016
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